30+second+commercial

= Advertising techniques =

Using an employee, such as a manufacturer or CEO, can boost internal morale. The employee(s) could end up becoming a brand icon or model - a notable example of this is Colonel Sanders for KFC.
 * **Using employees as the brand**media type="custom" key="12491876" align="right"

A benefit or two is valuable to the viewer. The feature may be important for the specific audience, and will attract them to the product.
 * **Promising benefits**

A regular feature of a product can be exaggerated beyond reality to emphasize that feature. The message should be simplified if this is the approach.
 * **Exaggeration**

Human characteristics, such as appearance or emotion, can be given to anything. The product or problem becomes easier to relate to.
 * **Personification**

Characters can add story and value to the product or advertisement. An interesting character does not have to represent the characteristics of the brand like a regular brand character does. An example of this can be viewed here.
 * **Interesting character**